For dreams wrapped in tenderness.
Tenderness that lasts.

True beauty does not seek attention. It is quiet, authentic and created to last.

AuraBaby was born as a promise to my daughter Anastasia and to the world in which I want her to grow up. A world where value is found in the details, in the gesture and in what you feel with your heart.

We are three generations of women — me, my mother Momka and my daughter. United by one shared mission: to create products that bring comfort and warmth and preserve the most precious memories.

Every item that leaves AuraBaby is made with the care and attention we give to something intended for those we love most. Every piece is filled with love and tenderness, down to the smallest detail.

We believe that the first moments deserve attention.
That true beauty is timeless, subtle and meaningful. That softness carries a memory when it is created with soul.

Thank you for making us part of your most important story.
It began in our home and now continues in yours.